Speedy design update for suji bfr website.
When I started working at Suji BFR, the website was in need of being updated to promote the new hardware that was coming to market. This was a quick speedy update due to a tight deadline.
Overview
Client
Suji BFR
Team
Stuart G (UI Designer)
Duration
July 2022 - Aug 2022
My Role
Competitor research
Hi-fi generation concepts
Hi-fi prototyping
Usability testing and feedback sessions
Project managing external developers
Software Used
The Problem
Suji BFR is a company specialising in innovative blood flow restriction training equipment. With the launch of new hardware on the horizon, the website needed a quick redesign to better promote these advancements and align with the updated brand guidelines. The project had a tight deadline, requiring a streamlined approach to deliver an impactful and modernised online presence in time for the product launch.
Site Map
One main objective was to create an easy to use experience for the user. The company did not want to lose any potential clients over a bad navigation.
Final Designs
Below shows some screen grabs of the final website design, as the pages are large due to the content the company requested.
